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Singapore-based Shopmatic, is all set to expand its role as a Business Service provider in India. It is an international ecommerce enabler that offers an entire ecosystem to businesses and individuals to sell their products online.

Shopmatic was incorporated in December 2014 by Anurag Avula, Yen Lim and Kris Chen. It is an international ecommerce platform, launched with the intent of helping anyone wishing to sell online. It aims to help merchants and individuals manage everything that is required for them to grow their business in the virtual world.

The company assists by managing/helping merchants to develop their own unique web-store, listing them on marketplaces and social channels to aiding them with insights on how to sell online.

With its latest business model, Shopmatic is introducing a service range across various industry verticals with the main motive of enabling small businesses to reach out to a larger audience and gain brand recognition.

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With the foray into business services, Shopmatic looks to empower the unemployed in selling their services without any hassle. The company will initially launch seven exclusive services. These include:

  1. Beauty – facial, manicure, pedicure, hair spa, clean-up, anti-tan treatments, etc.
  2. Education – home tutors
  3. Wedding and events – venue decorators, wedding photographers, bridal makeup artists, wedding choreographers, etc.
  4. Health Services – personal trainers for yoga, pilates, zumba, dance, and spa treatments
  5. Interior Decoration – interior designing, personalised product suggestions, room placement visualisation, etc.
  6. Real Estate – property and investment consulting, advisor, architecture, vaastu consultants, etc.
  7. And other generic services

Each of the new services launched by Shopmatic will be enabled with their own exclusive website templates. 30 other such templates will be launched the following week. These services will also help individual ‘Homepreneurs’ (entrepreneurs who work from home), in becoming more efficient and gaining professional exposure in the industry.

The monthly fee for using Shopmatic’s software-as-a-service (SaaS) platform is $20 (approx. INR 1370), and half-yearly fee is $120 (INR 8074 approx). Both plans come with a month long free trial period. The yearly plan comes for $240 (INR 16,143 approx), along with three month’s free usage. And, in all three cases Shopmatic gives free shipping credit to the tune of INR 1000. The features remain the same in all three plans and Shopmatic claims that there is no hidden cost across all features and all plans.

Anurag Avula, Co-founder & CEO of Shopmatic Group, said, “The gap between demand and supply is still huge in the Indian services market. By introducing our marketplace for business services across the Indian and international platform, we are not only meeting the generic and specific needs of the end customers, but are also offering an avenue to the passionate professionals who need a platform to showcase their talent to a bigger audience. They can leverage the penetration and popularity of our platform as well as the power of ecommerce to boost their business and fulfill customer needs with greater speed and efficiency.”

Currently, there are more than 2500 users using the Shopmatic’s platform. In December 2015, Shopmatic had tied up with Confederation of All India Traders (CAIT) to help its merchant members digitalise their offline businesses. CAIT has around 6 Cr. merchants across 40,000 affiliates. It will assist interested members in building their website as well as provide end-to-end facility to enable them to sell on CAIT’s ecommerce platform eLala.biz.

Other Indian companies like Martjack and Buildabazaar are providing similar services in bits and pieces. Besides, there are also end-to-end ecommerce enablers like Zepo and KartRocket, that are directly competing with Shopmatic.


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