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Delhi-based ecommerce platform enabler for small and medium enterprises and retailers, KartRocket, has raised $6 Mn in a funding round led by Bertelsmann India Investments (BII) – a strategic investment arm of Bertelsmann in India. Existing investors Nirvana Digital India Fund, Nirvana Digital Investment Holding Co. Ltd., the US-based 500 Startups and Singapore-based Beenext also participated in this round.

The raised capital will be used for product development, team expansion, seller eco-system development and marketing.

KarRocket, which is a SaaS ecommerce enablement product is owned by Big Foot Retail Solutions Pvt. Ltd. (BFRS). It offers an end-to-end DIY ecommerce platform for Indian SMEs and retailers.

The company was formed in July 2012 by Saahil Goel, Gautam Kapoor and Vishesh Khurana.

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Kartrocket provides a web and mobile site, payments and logistics capabilities, in-built marketing and promotion tools as well as integrations with leading B2C marketplaces to provide an end-to-end ecommerce experience. It has over 100 storefronts, free payment gateways, marketplace integration, traffic generator tool and integrated shipping solution. It aims to take care of every ecommerce problem that can grow online easily.

To further strengthen its foothold among sellers and homepreneurs, KartRocket recently launched “Kraftly” (September 2015), a mobile-first O2O marketplace that targets small sellers, individuals and homepreneurs in India in long-tail categories such as apparel, accessories, home, crafts and other unique and eclectic products.

Kraftly is an O2O mobile marketplace which currently boasts about 7500 shops and adds over 10000 listings per day. Its aim is to create ‘flea-commerce’ by bringing on-board the long tail of individual and small sellers online and allowing them to fairly participate in ecommerce.

Speaking on the development, Saahil Goel, CEO & co-founder of KartRocket said, “The current eco-system is not supportive of integrating smaller sellers into ecommerce; in-fact they aim towards replacing them rather than including them. Kraftly has a single vision of allowing every seller to participate in ecommerce. There are over 50 Mn homepreneurs and small sellers in India that currently do not have a medium of launching their sales online. By bringing such sellers online we’re building the largest supply base of unique products for buyers to choose from.”

Prior to this, Kartrocket had raised close to $2 Mn in its Series A round of funding led by Nirvana Venture Advisors, 500 Startups and Japan-based Beenos (NetPrice).


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