BigFoot Retail’s existing investors, Nirvana Digital India Fund, Nirvana Digital Investment Holding Co, US-based 500 Startups and Singapore-based Beenext also participated in the fund raising initiative.
The development comes in less than a couple of months after the startup raised $6 Mn in a funding round led by Bertelsmann India Investments, the strategic investment arm of German media conglomerate Bertelsmann SE & Co.
The funds will be used to grow and market the mobile marketplace of the offline-to-online business Kraftly.
“Keeping in mind Kraftly’s single vision of allowing every seller to participate in ecommerce, the investment will help us with cutting-edge product development, talent acquisition, seller ecosystem development and performance marketing,” said Saahil Goel, CEO, KartRocket.
Currently boasting of more than 15,000 shops, Kraftly adds over 17,000 listings per day.