BigFoot Retail’s existing investors, Nirvana Digital India Fund, Nirvana Digital Investment Holding Co, US-based 500 Startups and Singapore-based Beenext also participated in the fund raising initiative.
The development comes in less than a couple of months after the startup raised $6 Mn in a funding round led by Bertelsmann India Investments, the strategic investment arm of German media conglomerate Bertelsmann SE & Co.
The funds will be used to grow and market the mobile marketplace of the offline-to-online business Kraftly.
“Keeping in mind Kraftly’s single vision of allowing every seller to participate in ecommerce, the investment will help us with cutting-edge product development, talent acquisition, seller ecosystem development and performance marketing,” said Saahil Goel, CEO, KartRocket.
Currently boasting of more than 15,000 shops, Kraftly adds over 17,000 listings per day.
KartRocket is owned by Big Foot Retail Solutions Pvt. Ltd. (BFRS). It offers an end-to-end DIY ecommerce platform for Indian SMEs and retailers.
The company was formed in July 2012 by Saahil Goel, Gautam Kapoor and Vishesh Khurana. It provides a web and mobile site, payments and logistics capabilities, in-built marketing, promotion tools, and integrations with leading B2C marketplaces, to provide an end-to-end ecommerce experience.
Prior to this, in 2014, it had raised about $2 Mn in Series A round led by Nirvana Venture Advisors, 500 Startups and Japan-based Beenos (NetPrice).
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