Gurgaon-based digital media network, SVG Media, that runs businesses like Tyroo, DGM, SeventyNine and Precision Match has announced that it is merging Komli Media’s India business and global brand rights with itself.
However, the financial detail of the deal has been left undisclosed.
With this merger, SVG Media aims to become India’s largest mobile marketing company with a 60% combined share of digital ad-tech spends in India and a reach of over 150 million Indian Internet users across all screens.
After the merger, it is expected that the new SVG Media group’s consolidated India revenues will stand at over $50 Mn, just less than Google and Facebook India revenues.
SVG group works with almost every online commerce, mobile first and consumer brand in the region; driving reach and performance to them through its products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social.
Through its operating brands, SVG Media will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. SVG claims to have more than 75% of its business through mobile.