Indian cricketer Harbhajan Singh launched the cricket gaming application Ballr on Thursday and will lead its endorsements in India. Ballr, a Delhi and Singapore-based sports engagement platform, owned by Fantasy Sport Technologies, has recently launched its product in India and China. The application is entirely mobile-based, and is said to be the first of its kind to launch in Asia.
Founded in 2012 by Sam Jones, Ballr, addresses upwards of 400 Mn adult sports fans and aims to pursue a market of an estimated 281 Mn adult sports fans in China and 93 Mn in India.
Unlike traditional fantasy sports games, Ballr has introduced rapid fire micro gaming, which involves micro games lasting only few minutes during sports events. Gaming includes things such as selecting a scoring sequence during a particular over during a cricket match or guessing a corner, goal or free kick during a soccer match in five-minute slots.
The unique element is the replacement of monetary prizes with premium prizes such as sports equipment, apparel, cars and tickets to games. Ballr has partnered with a number of global brands, sporting goods manufacturers, startups in the transportation industry, sports clubs and local brands to be able to deliver prizes and experiences to winners. It also connects to all major social networks, allowing users to play head to head on a daily basis.
“Through Ballr we wish to create a community of sports fans and build a digital environment for friendly competition & conversation. India is the second largest smart-phone market in the world with over 220 Mn users. In this context and given the immense enthusiasm Indian youth has for sports; Ballr is the perfect platform for them to connect through live sports,” said Jones.
Sam Jones, the chairman of Singapore-based Talent Lab Software, was also one of the investors of Australian sports technology business PlayUp, which failed miserably losing close to $100 Mn. As per media reports, the launch of Ballr in Asia is a move that follows part of the original PlayUp plan – which raised $70 million in investment from Australian business, sporting and political identities – to launch a mobile gaming sports app.