DSG Consumer Partners (DSGCP), an investment company, focused on identifying, selecting and investing exclusively in early-stage consumer businesses in India and South East Asia, has closed its second fund at $35 Mn.

This funds saw participation from Verlinvest, the Belgium-based investment holding company created by the founding families of Anheuser-Busch InBev, and has targeted a corpus of $40 Mn (about INR 266 Cr.), with its hard cap at $50 Mn (INR 332.6 Cr.).

Besides, DSGCP II is also backed by a number of private equity professionals including, Sameer Sain (co-founder of Everstone Capital Advisors), Alok Oberoi (co-founder of asset management firm ACPI Investments) and Saama Capital founders Ash Lilani & Suresh Shanmugham, who have invested in their personal capacities.

“Fund raising started in January and we were on the road for about eight weeks. There is another group of investors, who are currently undertaking due diligence, who could also come on board,” said Shahdadpuri.

Of the $35 MN raised till date, 60% has come from new investors, and the balance from existing backers.

DSGCP has the flexibility to provide capital for growth and to provide liquidity to founders and shareholders via secondary transactions. The founders have built a track record of investing for the long term with an investment horizon of 6 to 10 years.

The investment firm was an early investor in online hotel aggregator OYO Rooms, mobile point-of-sale payment services provider MSwipe Technologies, tea retail chain Chai Point and Smoke House Deli among others.

DSGCP II will invest in about 20 early-stage ventures across the broader consumer space, while looking to identify opportunities in health, fitness, nutrition, FMCG, financial services, fin-tech, food processing, dairy, and alco-bev. “We are actively working on four-five deals, which are in varied stages of diligence and are hoping to announce the next one by May,” said Shahdadpuri.


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