Dish TV Brings Video On Demand Service Via DishFlix

Dish TV Brings Video On Demand Service Via DishFlix

Rapid adaptation of smartphone and internet penetration has made India a large market for video consumption.

At a time when media companies are adding online entertainment services, direct-to-home (DTH) service provider, Dish TV, has launched DishFlix, a subscription-based video on demand service aimed at premium customers.

Dish TV, a satellite-enabled service, is the satellite television distributor run by Zee Entertainment Enterprises Ltd. It targets 10 million premium customers out of India’s 40 million DTH customers.

With DishFlix, consumers can watch a set of 50 preloaded movies without commercial breaks and without an internet connection as the content will be pushed to the customer’s set-top-box through satellite.

DishFlix hardware will be available at a price of around INR 6000 with a monthly subscription to Flix studio at INR 100.

Over the past few years, with live and on-demand content on mobiles and PCs, India has experienced additional activities in over-the-top (OTT) video streaming sector.

With growing demand, there are many players in the market offering many types of VoD services like DTH Service Providers (Tata Sky, Dish TV and Videocon DTH), Media Companies (Hotstar, Eros Now and BigFlix), Independent VoD companies (Spuul and Muvi) and Video on demand on cable TV (QWIK entertainment).

However, Dish TV chief executive officer R.C. Venkateish said that DishFlix is not targeting the online movie streaming consumers. The company is planning to provide an upfront experience through television without the internet connection.

Related Read: Ahead Of The Curve: Growth Of Internet & Smartphones Drives VOD In India


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Dish TV Brings Video On Demand Service Via DishFlix-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Dish TV Brings Video On Demand Service Via DishFlix-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Dish TV Brings Video On Demand Service Via DishFlix-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Dish TV Brings Video On Demand Service Via DishFlix-Inc42 Media
Dish TV Brings Video On Demand Service Via DishFlix-Inc42 Media
You’re in Good company