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Branded Food Products Startup, Delight Foods, Raises $600K

Branded Food Products Startup, Delight Foods, Raises $600K

Bangalore-based ecommerce platform for branded food products, Delight Foods, has raised about $600K (INR 4 Cr.) in its second round of funding from an HNI family office represented by LN Sadani of Lensbridge Capital in Singapore. Besides, existing investors Mape Advisory Group and Fireside Ventures also participated in this round.

The company will utilise the funding to invest in marketing and brand building activities, increase product categories, including international foods, improve infrastructure at the packing centers and also strengthen the team at all levels.

Launched in December 2014 by Ramesh Krishnamurthy, HS Srinivasa along with three others Vineet Khicha, Vineet Goel and Amit, Delight Foods, is an ecommerce platform that helps in bringing together iconic Indian food brands under one roof. Currently, it caters foods in 5 categories – sweets, savouries, bakery items, papads/pickles and masalas/mixes.

The platform has over 60 brands and 600 products that are sourced from 11 cities across India.

The startup has set up a packaging centre in each of these 11 cities from where it delivers these items.. The ordered cuisine is packed in its city of origin itself, and is shipped to the location, repacked and is then finally delivered within 48-72 hours.

The startup has recently launched its services in NCR region and is soon launching in Mumbai, Hyderabad and Chennai region in next couple of weeks.

Speaking on the development, Ramesh Krishnamurthy, co-founder of Delight Foods, said “The concept of a destination store for the finest food Brands from all over the country has been really appreciated by consumers – there have been good repeat orders and this is becoming the preferred store for many people to do their shopping for the finest snacks, dry fruits, masalas, etc.”

The company had raised about $156K (about INR 1 Cr.) in seed round funding led by investment bank MAPE Advisory Group and Fireside Ventures in July this year.

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