Kishore Biyani’s Big Bazaar Direct To Shut Down

Future Group will soon shut down its B2C online retail venture Big Bazaar Direct finding the business unviable.

The group now wants to focus on its core – physical retailing – and plans to add another 3.5 Mn square feet to its existing 18.5 Mn square feet of retail space.

“I attempted ecommerce four times in my life. We started FutureBazaar way before Flipkart. We lost Rs 300-350 cr in business. Then, we created Big Bazaar Direct and we are officially closing it in next one week. We lost there as well,” Kishore Biyani said in a statement.

Biyani launched Big Bazaar Direct in 2013 with 1000 franchises. It was based on a franchise model retail format with a target to reach 50,000 franchises by the year end.  The platform allows customers to buy Big Bazaar products from their nearest retail outlet.

Future Group operates a range of retail stores such as Big Bazaar, fbb, Foodhall, Central, Brand Factory, Ezone and EasyDay. The group operates through its three listed entities – Future Retail Limited, Future Lifestyle Fashions Limited and Future Consumer Enterprises Limited. Collectively, Future Group operates in over 240 cities and towns across India.

Recently, it also partnered with Paytm and Oxigen to allow users to buy Big Bazaar products through the Paytm marketplace, and get it delivered at home. Last year it also launched a price comparison app in a bid to combat the heavy discounts offered by giant ecommerce firms.

To date, Kishore Biyani has given mixed comments on existing ecommerce ventures and online ecommerce as a viable business model.

Whereas this time he stated that he suffered losses every time he stepped into the online space, a year back he said, “Who is afraid of ecommerce? Even if you open 10 sites in 10 years, it will be 10% (of the total organised retail market). Secondly, worldwide, multichannel is the way. Traditional retailers doing multichannel is a bigger thing than pure online any which way.”

In the past, he criticised Flipkart and other ecommerce firms in India for undercutting the market and selling products at below the cost price, saying that it would hurt other retail channels. At the same time, he also launched a price comparison app saying, “We are launching a price-match offer where, if you shop from us and anybody else is selling cheaper than us at that moment, we will automatically give credit in your account – anything online or offline.”

The development was first reported by Business Standard.

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