Behavioural Marketing Platform, Betaout, Raises $500K Seed Round From Top Entrepreneurs & Investors

Behavioural Marketing Platform, Betaout, Raises $500K Seed Round From Top Entrepreneurs & Investors

Betaout has raised $500,000 in a funding round from some of the top entrepreneurs and investors in US and India.

The investors in current round include Amit Ranjan (cofounder, Slideshare), Abhishek Rungta (founder, Indusnet), Ankur Warikoo (CEO, Groupon India), Anupam Mittal (CEO, People Group), Ashish Kashyap (CEO, Ibibo Group), Ashish Tulsian (founder & CEO, Posist), Badri Sanjeevi (cofounder, CEO Mauj Mobile), Kunal Bahl (CEO & cofounder, Snapdeal), Girish Mathrubootham (CEO & founder, Freshdesk), Pallav Nadhani (founder & CEO, Fusioncharts), Phanindra Sama (cofounder, Redbus), Rohit Bansal (COO & cofounder, Snapdeal), Sam Yagan (CEO, Match Group) via Corazon Capital, Shan Krishnasamy (cofounder & CTO, Freshdesk), Sunil Goyal via Yournest, Vaibhav Domkundwar (founder, Better Inc), Vaibhav Kakkar (founder, Rankwatch), and Vijay Shekhar Sharma (founder and CEO, PayTM).

Noida-based, Betaout enables online businesses to increase conversions and personalise user engagement using real-time user persona and intent data. It is an all-in-one marketing personalisation and engagement platform that builds comprehensive user intelligence database and gives tools to engage with users through email, on-site engagement and live-chat, sms and other channels.

It represents an evolution from the traditional fragmented marketing tools, which traps user information among themselves and don’t exchange information with others. This leaves marketers an incomplete picture of their customers and hence limit their ability to connect with customers on a personal level at scale.

How Betaout Help Ecommerce Businesses

  • increase sales
  • build brand affinity
  • retain their customers
  • increase customer lifetime value
  • and ability to do all this efficiently and quickly

Betaout, a Techstars company was launched by Ankit Maheshwari, Arjun Maheshwari, Nandini Rathi, and Raghubir Thakur and now is a team of 35. It has renowned clients in repertoire including some ecommerce biggies like Paytm, Goibibo, GOQii Mauj, Viacom US etc. It has offices in Chicago and Delhi.

“We are excited to have support of some of the most experienced investors and industry pioneers,” said Ankit Maheshwari, CEO and co-founder of Betaout. “This funding will allow us to invest more in technology and ramp up our sales effort.”

Since officially launching its marketing platform to public in April 2015, Betaout has experienced double-digit monthly revenue growth and is serving few of the biggest ecommerce companies in South-East Asia.


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Inc42 Magazine is an online startup magazine that covers some of the best startups and entrepreneurs in the India ecosystem. We also feature numerous guest posts and resources by leading experts from across the industry, including many from the Silicon Valley and Bay Area.
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