In collaboration with Nestlé India, marketing and media technology event Ad:tech is rolling out the initiative “The Next Big Thing”. At the event to be held in New Delhi this March, 10th, marketing tech startups will be shortlisted and one will be selected as the winner of a fully funded pilot with Nestlé and the title “The Next Big Thing.”
The Next Big Thing intends to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. To participate in this challenge, startups can view and apply to the marketing briefs developed by Nestlé. The shortlisted submissions will be judged by a jury comprising of Nestlé India’s top management, venture capitalists and technology industry leaders.
Chandrasekhar Radhakrishnan, Head of Communication & eCommerce, at Nestlé India stated, “The Next Big Thing in partnership with ad:tech is one of our efforts this year to participate in the innovation ecosystem in India and work with startups to delight consumers and strengthen brands. Through startup outreach programmes such as this one, we will combine the creative spirit and ingenuity of external innovators with the scale and expertise of the world’s leading Nutrition, Health and Wellness Company.”
The registration for The Next Big Thing will start from the 30th January 2017 and will be open till 13th February 2017. From all the submitted entries, the selected 10 startups will take part in the final pitch event to be held on 10 March, 2017 at The Leela Ambience Hotel and Residences, Gurugram.
Interested startups can register here.