“Remember Russia?… With UPI, India was supposed to make its own path, the reality though is starkly different!”
A founder-developer, who worked closely on the UPI project, is deeply pained by how the Indian payments market has evolved.
In 2014, amid fresh sanctions from the US, Visa and Mastercard, which controlled over 90% of the market in Russia, had blocked a series of banks and their customers, creating a major furore in Russia. The two companies together had the power to bring down the entire Russian payments ecosystem.
Today, while some differ, many Indian founders are lamenting that despite having homegrown financial products such as UPI, the Indian fintech market is captured by foreign players.
UPI was supposed to be India’s response to US card systems and its monopoly across the world. However, despite having achieved 2 Bn transactions a month, it’s ultimately the US companies Google and Walmart-owned PhonePe, who together control over 80% of the UPI transactions.