The tech world has always been dominated by men. In Silicon Valley parlance, the culture of the ‘tech bros’ has defined product building for so long that many of them are not attuned to half of the world’s population. Goldman Sachs’ gender-biased algorithm for Apple Cards or women characters in most gaming products getting engineered for the male gaze should clearly spell the need for more women to be active in this space.
The IPO of the dating app Bumble brought into focus how building a product that is sensitive to what women want can unlock massive value. When Wolfe Herd quit as the vice-president of marketing at the dating app Tinder, she was sure that making a product by keeping women at the centre could reap rich dividends. Her journey as the cofounder and CEO of Bumble, one of the most popular dating apps with more than 100 Mn users, is a testimony that gender biases should be over by now.
Time and again, women product leaders have proved beyond doubt how their perspective can create superior product frameworks. Be it Google’s Susan Wojcicki, who was elevated to the role of YouTube CEO or or Marissa Mayer starting an immensely successful associate product manager (APM) programme at Google prior to her stint as Yahoo’s CEO — the tech ecosystem has witnessed many successful women taking centre stage when it comes to creating, adding finesse and scaling up a product.
As India takes a giant leap towards becoming a product nation, now is the time to usher in a more diverse and inclusive community. That is one of the reasons why The Makers Summit 2021, the brainchild of Inc42 Plus, is bringing together 10,000+ product founders, leaders and makers working at the intersection of product, marketing and design.
This International Women’s Day, as part of The Makers Summit, we want to find the coolest women making the most relevant products for Bharat and put the spotlight on them!
And that is why we are asking YOU to nominate the most innovative, detail-oriented, hard-working and enthusiastic women, the star turns of India’s product ecosystem. Tell us about the awesome women in product (across — marketing, design, product building segments) with whom you have worked, those who have inspired you, the product leaders who have taught you all the tricks of the trade and taken you beyond mundane concepts.
Nominations for the same are LIVE now! Using the form below, nominate the woman in the product community who deserve to be among the coolest product people in the country.
All the women who are nominated will get free access (worth INR 4,999) to The Makers Summit (March 12-14, 2021), hosted by Inc42 Plus, and the top 50 to be nominated will also be featured on Inc42.
But there is more. If you take the time out and nominate, you will get 50% OFF when you purchase any pass for The Makers Summit 2021! Winners will be announced on March 8, 2021.
So what are you waiting for? Start nominating now!