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[The Outline By Inc42 Plus] Tech Finds Consumption Green Shoots

[The Outline By Inc42 Plus] Tech Finds Consumption Green Shoots

The pandemic persists, but there are a few positive signals too

Dear Reader,

Every Saturday, for the past 45 weeks, we have been outlining the trends of the previous seven days through this newsletter. And it will not be wrong to say that we have mostly highlighted things which hurt the country’s tech startup ecosystem.  

But as the turbulent 2020 draws to a close, we think it will be a mistake not to outline the green shoots of hope which have emerged even as the startup community hustled to survive and thrive during the black swan event the pandemic is. 

Although a rise in digital adoption (more on that later) throughout the year had a catalytic impact on a few sectors such as online payments and grocery delivery, a sustained surge across the internet economy is only possible when consumers have the ability to make such purchases.