Netflix’s India Glitch

SUMMARY

India has gone from 4G to 5G since Netflix’s arrival, but the OTT giant has still not figured out the Indian market

At a time when ChatGPT is creating a revolution in 2023, the pre-4G world of 2015 seems quaint and outmoded. But that was the time when the likes of Netflix, Hotstar (before Disney+) and Amazon Prime Video arrived in India with great ambitions.

Over the past eight years, a lot has changed though — as we will see — and we are now at the dawn of the 5G age. But somehow for Netflix, it might still feel like year one in India.

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