Given that access to funds is harder and reaching students is also becoming costlier in many ways, edtech startups and giants in India are in a short-term crisis of sorts
The sector does not seem to be on track to match the highs of 2021 if the current year’s pace of funding is any indication
Experts feel that innovation to reduce customer acquisition costs and reach masses in the vernacular edtech space will prove to be the keys to success for edtech players
After the boom comes the fall. And while it is not the end of edtech in any manner, we are at a crossroads for sure. Edtech startups had huge ambitions and a lot of fuel in the past two years, but that party is winding down as even giants are scrambling for stability.
From K-12 to skilling to test prep and non-curriculum edtech, every segment thrived amid the pandemic and for a while it looked like this bellwether event might accelerate India’s towards a permanent edtech future.