How Homegrown boAt Became The 5th Largest Wearables Brand Globally

How Homegrown boAt Became The 5th Largest Wearables Brand Globally

SUMMARY

Identifying and understanding customer behaviour at each point during the journey is crucial for a company’s success, says Aman Gupta, cofounder and CMO, boAt

Building brand strength during the initial years must be treated with high priority

Marketing only works if it appeals to the sentiments of the consumers, Gupta said at a session during the Inc42 D2C Summit

As several companies especially in the retail sector saw a dip in revenues and a subsequent rise in losses during the Covid-19 pandemic, digital-first direct-to-consumer (D2C) brands across the country managed to grow by leaps and bounds as people shifted to online shopping owing to convenience and safety right at their doorstep. “Consumers today are way smarter than us. They know what they want and they know what brands are trying to do,” Gupta emphasised. “If you do not follow your customers, your brand will simply die.”“What people don’t get is that selling your products on your own website also means attracting customers to your own site over platforms such as Amazon and Flipkart. This is very tough,” said Gupta.“Do whatever it takes to make your brand stronger first,” Gupta said.“In our country, Bollywood and cricket always click as Indians resonate very closely with them,” Gupta noted.

The D2C websites recorded an 88% rise in consumer demand in 2020 compared to the previous year.

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