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How boAt Became The 5th Largest Global Wearables Brand

What You'll Learn?

  • D2C lesson from Apple — where you make your stuff doesn’t matter
  • Build the brand on a marketplace, then sell on your platform
  • Designing an effective omnichannel sales strategy for your D2C brand
  • How data helped boAt make crucial product and marketing decisions
  • We are all in the same boat — guerrilla marketing techniques to beat the top dollars of the big boys