How boAt Became The 5th Largest Global Wearables Brand
What You'll Learn?
- D2C lesson from Apple — where you make your stuff doesn’t matter
- Build the brand on a marketplace, then sell on your platform
- Designing an effective omnichannel sales strategy for your D2C brand
- How data helped boAt make crucial product and marketing decisions
- We are all in the same boat — guerrilla marketing techniques to beat the top dollars of the big boys