Decoding India’s $100 Bn+ D2C Opportunity: Market Landscape And Trends Report, 2021
Presenting Partner
More than 800 new-age brands from India bade farewell to middlemen in the past few years and took the direct-to-consumer (D2C) route. The D2C model has witnessed a massive uptick across the country as it enables brands to bypass the intermediaries to reach consumers faster and cater to them more efficiently.
The recent outbreak of the Covid-19 pandemic hit the traditional retail sector hard, making brands realise the importance of shifting towards a digital-first D2C model. The pandemic accelerated the growth of many major D2C brands, and those with their dedicated websites recorded an 88% rise in consumer demand in 2020 compared to the previous year.
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Key Highlights
800+
Total No. Of D2C Brands In India As Of April 2021
$200 Bn+
Indian Ecommerce Market Opportunity By 2026
$100 Bn+
Indian D2C Market Opportunity By 2025
100 Mn+
No. Of Online Shoppers In India In FY20
$2.04 Bn
Funding Raised By D2C Brands Since 2014