The consumer electronics sector in India is experiencing substantial development, which is being driven by the growing middle class, rising disposable incomes, and the increasing demand for innovative, technology-enabled products. The industry encompasses a diverse selection of products, such as smartphones, televisions, laptops, household appliances, and wearables. These products are now more accessible to a broader segment of the population due to the availability of flexible financing options and the expansion of ecommerce.

The sector’s expansion is additionally stimulated by the increasing popularity of connected devices and smart households, as well as the transition to online retail and the penetration of the internet. Consumers are increasingly interested in electronics that incorporate state-of-the-art technologies, including artificial intelligence (AI), Internet of Things (IoT) incorporation, and energy-efficient design. Consequently, both domestic and global brands are investing in innovation to satisfy the changing expectations of consumers.

Key players in the Indian consumer electronics sector include:

Voltas: As a prominent brand in the air conditioning and cooling industry, Voltas is recognised for its energy-efficient products and robust presence throughout India, providing a diverse selection of household appliances.

boAt is a rapidly expanding brand in the audio / wearables category in India. It is renowned for its affordable and fashionable smartwatches, earphones, and headphones, which are specifically intended for the digital consumer.

Orient Electric is a prominent participant in the home appliance market, specialising in the production of high-quality fans, lighting, and air coolers that are both energy-efficient and modern in design.

Micromax is a well-established Indian brand that specialises in producing cost-effective consumer electronics, such as smartphones and household appliances, for the value-conscious market.

Consumer Electronics