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EduTech Expo 2017

Organizer:
28 Apr - 30 Apr 2017

Timings:

All Day Event

Location:

Indira Gandhi Stadium, 110002
Details

The main reason behind success of any business is its marketing, with advancement in technology and change in business trends, marketing too has diversified. The era of digital marketing has arrived and is mostly prevalent everywhere .

Workshop Module

Digital Marketing Key Component

  • Website design (user experience)
  • Search engine optimization (SEO)
  • SEM and Google Adwords
  • Pay per click (PPC) and campaign
  • Email marketing
  • Mobile marketing
  • Display advertising (banner ads)
  • Social media marketing (SMM) *
  • Social media marketing with FB, Twitter, Linkedin and Youtube
  • Verious social media plateforms
  • Introduction of e-Commerce
  • Digital Markeitng Plan Template

Search Engine Optimization

  • Introduction to Online Search.
  • Understanding How Search Engines Work.
  • Understanding Google Page Rank.
  • Introduction to Search Engine Optimisation.
  • How to Build an Accessible Site ?
  • Keyword Research and Optimization.
  • Link Building Strategies.
  • Useful Tools for SEO.?
  • The Past, Present and Future of SEO.

Search Engine Marketing

  • Introduction to Internet and Search Engine Marketing.
  • Getting Started with Google Adwords.
  • Adwords Account Structure.
  • Navigating in Google Adwords.
  • Working with Keywords
  • Creating Ads in Google Adwords
  • Creating and Managing your First Ad Campaign.

Analytics

  • Web Analytics and Intelligence Tools.
  • Basic Metrics Demystified.
  • Introduction to Google Analytics.
  • Goals and Actionable Insights.
  • Data Management.

Online Reputation Management (ORM)

  • What is ORM?
  • Need and Benefits of ORM.
  • Case Studies.
  • Getting Started with ORM.
  • Building it right and tools required.

Workshop Highlight

  • Exposure with Industry Experts
  • Hands on Practice
  • Certificate of Participation by “All India Council for Robotics & Automation” and “Department of Science & Technology, Gov. of India”.
  • Free AICRA student membership
Responses

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