You have a really ground breaking idea which is worth billion dollars.You are going to make the lives of many people easy with your your business. WOW! That’s cool. What next? You need to sell your idea. Right?
You start looking to VCs or angels for the capital to take your start-up to the next level.Remember, Your investor is your first big customer! Many startups fail here because of a crappy pitch. That sounds pompous, arrogant,egotistical, etc. of course. But it’s the truth.Investors have seen lot of pitches,So you have to stand out.You shouldn’t give him a chance to ask “Tell me what you do again. I am unable to get a clear picture.”
So here are some of the few things I feel that might be helpful to you while preparing a pitch.
The Elevator Pitch
Make it simple,clear memorable and nail it.Focus more on the Five W’s.
“ What does your company do? Whom does your company do it for? Why do they care? Why is your company different? What is your company? “
So don’t make it cluttered by putting in more of information.Create a feeling of wanting to know more.