Roughly there are more than 30 million small and medium enterprises in India which makes our country a big and lucrative market of opportunities for startups, service providers and foreign merchants who are eying to sell their services. But harnessing this big market is not that easy as it sounds.
We spoke to Nikhil Arora, Vice President and Managing Director, Intuit India about his views on Indian SME market and on the company’s strategy to tap it.[Edited Excerpts]
Inc42:Tell us about Intuit? When it started operations in India?
Intuit is a $4.2 billion global company founded in 1983, and is a leading provider of business and financial management solutions for small and mid-sized businesses. Intuit India, the company’s first venture in Asia Pacific, commenced operations in 2005 and currently has more than 800 employees across offices in Bangalore, Mumbai and New Delhi.
Our commitment and investment in India is three-fold:
- Building solutions to help Indian small businesses be more successful
- Investing in Indian employees
- Learning from the best in India
Our flagship products globally like QuickBooks, Quicken and TurboTax are all developed with the goal of making financial lives of small businesses owners easier. QuickBooks started its journey 25 years ago as a desktop product, and is sold globally in markets like the US, Canada, UK and of course, in India. Today, QuickBooks Online is the leading cloud business and financial management software globally, with over 1.48 million users using it in over 124 countries in 12 languages.