The Common Sense Trap For Startups

I’ve made lots of errors as an angel investor, and I try not to beat up on myself when things don’t go well. I understand that this is a learning journey, and it’s going to take me time to get better.

This is why I analyse my errors systematically, because I don’t want to repeat them again.

The No Brainer Issue

I have found that I am more likely to make mistakes when I think things are pretty obvious. It’s when it seems that the issue seems to be a straight-forward “no-brainer” which just needs common sense to resolve, is when I am most likely to err.

When it’s a complicated issue – one I’m not sure about, I need to do a lot of careful thinking – what Kahneman calls “Thinking slowly.”

I take my time weighing the pros and cons, and am more likely to come up with the correct solution. However, when the answer seems obvious, I end up “thinking fast” which means I am more likely to mess up.

I have learned that when I think that fixing the problem needs only “common sense” that I need to be maximally on my guard to prevent errors!

[This post by Dr. Aniruddha Malpani first appeared on LinkedIn and has been reproduced with permission.]

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

The Common Sense Trap For Startups-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

The Common Sense Trap For Startups-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

The Common Sense Trap For Startups-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

The Common Sense Trap For Startups-Inc42 Media
The Common Sense Trap For Startups-Inc42 Media
You’re in Good company