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True Lies: Building Reputation Of Your Startup

True Lies: Building Reputation Of Your Startup

New entrepreneurs are overflowing with enthusiasm. They are creating their reputation, often from scratch.  

Sometimes a new entrepreneur will “massage” the truth when pitching new clients or sharing their new business with contacts:

  1. “We have tons of experience” can be interpreted as “I’ve read about it and think I can figure it out.”
  2. “We have many employees” is actually “my sister helps me sometimes and I got an unpaid intern this summer.”
  3. “We have many customers” stems from the fact you are talking to many potential leads and one of them should materialize soon before you get found out.

#entrepreneurfail True Lies

What are some other extensions of truths from entrepreneurs?

  1. “I’ll have my admin reach out you…”, even though you don’t have an admin, it may make your company seem larger than it is.
  2. “We have offices in <big city>,” even though you only have one distant uncle who lives in that <big city>.
  3. “We don’t have availability until next week” makes it appear your company is busier than it is.

Beware though. Sometimes “fake it until you make it” doesn’t work in your favor.  Don’t get caught being a Pinocchio.  Emphasize the truth and the reality of your experiences and your situation.

 Have you exaggerated about your company? Tell us more details in the comments below.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.


Kriti Vichare


Kriti Vichare is a marketer, entrepreneur and cartoonist. She is the illustrator and co-founder of EntrepreneurFail, a comic about the ironies of starting a company. She is also the founder of IdeaKube, a company that facilitates brainstorming and networking through ‘ideation parties.’ Kriti was a former marketer at PepsiCo and Kraft Foods, holds an MBA from NYU Stern, and a BS and MS from Carnegie Mellon University.

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