Swati Bhargava is the CEO and Co-founder of Cashback & Coupons website, Cashkaro.com. Cashback is a very popular concept in the West & Cashkaro.com is pioneering the same in India. Its the only Cashback site in India that has successfully raised external funding of $750,000.
Swati had worked at Goldman Sachs London in Investment Banking for five years before starting UK Cashback business Pouring Pounds with her husband Rohan. After UK’s success they expanded to India as Cashkaro.com. Ever since its launch in India, last year, Cashkaro has managed to get 2.5 lakh members from across the country, had clock more than 1000 transactions across brands and categories and have driven over Rs. 25 Cr of sales to ecommerce partners.
We caught up with Swati Bhargava, for a quick chat to know the reasons behind its launch in India, challenges faced and expansion plans of the company in India.
Inc42: From launching Pouring Pounds to bringing Cashkaro in India, how has been overall journey as an entrepreneur? What made you launch Cashkaro in India, is it the market opportunity? Do you think India is a hot market for cashback and coupon sites?
Swati: It’s been a great journey and we are completing a year of operations soon! Rohan and I are happy we started off on our own. We each picked up and learnt important points from our backgrounds and culminated it into starting Pouring Pounds (launched 2011) in the UK which is the parent company for Cashkaro.
Yes, India is a great market for us. Cashback sites have done really well in the West so that served as a great example for our venture in India. In fact, India being a larger market overall and a population of people who are likely more price conscious means that the scope for growth here is even greater. Also daily deal sites only provided savings on bespoke experiences, massages, restaurants etc. but not everyday savings so Cashback was a great model to get into. Cashback helps: