I’ll let you in on a little secret: Even though people always talk about “time management,” nobody can truly “manage” time.
No matter what tricks or strategies you use, you will always have the same 24 hours tomorrow that you had today. 1,440 minutes. 86,400 seconds.
When people talk about “time management,” what they really want is to get more stuff done, with less stress, and maybe fit in a bit more leisure time, too.
Red Bull Nation
Stop and think for a moment.
- Have you ever been reading a book, but you keep reading the same paragraph over and over, and it’s still not sinking in?
- While working on an important report, have you ever kept zoning off into space—wasting who knows how many minutes, simply doing nothing?
- Have you ever been in a brainstorming session, but you just couldn’t come up with any good ideas?
- Think about the time immediately following lunch. How productive are you an hour or two after eating?
- Have you ever actually fallen asleep at your desk? How about right in the middle of a meeting?
If you said “yes” to most of these questions, you can personally understand that our physical and mental energy varies—and that it has a direct effect on our productivity.
It’s why consumers bought over four billion cans of Red Bull each year, and why the company behind 5-Hour Energy power shots reportedly makes more than $600 million in revenue annually.