With the Covid-19 pandemic and subsequent lockdowns compelling people to stay at home, mobile gaming platforms had extensively engaged with captive audiences and latched on to massive user growth. But all was not well with the likes of PUBG Mobile and other games of Chinese origin as they struggled to cope with tough policy challenges in India.
Despite this speed bump, mobile gaming in India is poised for a huge opportunity. The Indian mobile gaming market is expected to reach $1.6 Bn by the end of 2025.
India Vs The World In The Mobile Gaming Arena
According to a report by Limelight Networks, India has the highest mobile video game usage, scoring 2.63 on a scale of 0-4 (0 indicating the device was never used and 4 indicating the device is used most of the time). In the global scheme of things, India scores much higher than the worldwide average of 2.27 for video game usage.
According to mobile app analytics company App Annie, role-playing games (RPG) were most popular among consumers and captured 38% of the total consumer spend in 2019. Three core gaming categories — RPG, strategy and action — accounted for 76% of the total consumer spending in 2019.
Four out of the five games, which made it to the 2019 breakout list based on consumer spending in India, were core games. Only Israel-based Coin Master was under the casual category.
Indian Mobile Gaming Market: The Way Forward
India’s mobile gaming market is expected to record the highest future compound annual growth rate (CAGR) at 6.1% during 2020-2025 compared to other countries such as China, the US, Japan, South Korea and the UK.
India’s mobile gaming market is expected to grow and reach $1.6 Bn by 2025 due to the rise in smartphone penetration, growth in internet usage, technological advancements such as the use of augmented reality (AR) and virtual reality (VR) in mobile gaming for enhanced experience, emergence of innovative startups in the mobile gaming space and growth in the number of mobile gamers.
To know more about India’s position in the global mobile gaming market, read the latest release from Inc42 Plus — Mobile Gaming In India: Market Opportunity Report, 2020.