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Mobile Gaming In India: Market Opportunity Report, 2020

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Mobile gaming is booming in India due to easy access to console-like games and rising smartphone penetration. The market size has grown significantly as people turned to PUBG Mobile, Clash of Clans and the likes for entertainment during Covid-19 lockdowns and the fantasy sports saw a rise in popularity. The growth and availability of 4G and fibre-to-the-home (FTTH) Internet further pushed mobile gaming to the mainstream arena.

Moreover, as user engagement peaked during lockdowns, so did their willingness to pay and play, and in-game consumption soared. “Mobile Gaming In India: Market Opportunity Report, 2020” maps the potential of this burgeoning industry, including the total addressable market, competitive landscape, funding outlook, emerging opportunities for investors and startups and more.

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Key Highlights

India’s mobile games market is rapidly growing due to the growing number of young users and the deep penetration of smartphones, mobile data and apps. The rise in smartphone penetration has driven adoption of local mobile games such as Ludo King, Online Rummy, Teen Patti, Ludo, Snakes, Checker, Chess and more. The pandemic has been a growth catalyst for mobile games startups and led the market towards new milestones.

326 Mn

Estimated Number Of Mobile Gamers In India

$1.2 Bn

Mobile Gaming Market Size In India, 2020

6th

Global Ranking of India’s Mobile Gaming Market Based On The Market Size of 2020

41%

The Surge In The Time Spent On Gaming Apps During Covid-19 Pandemic

Table Of Contents Summary

Scope Of The Report
Executive Summary
Introduction
India’s Mobile Gaming Landscape
Evolution Of Mobile Gaming In India
India Vs The World
Value Chain Analysis
Mobile Gaming Ecosystem
Market Size
Mobile Games Classifications By Genres
Total Addressable Audience
Understanding Indian Gamer’s Profile
Revenue Models
Trends And Key Developments
Funding And M&A Landscape
Financial Performance Of Top Players
Industry Analysis Of Mobile Gaming Market
Porter’s Five Forces Analysis
Growth Drivers
Issues And Challenges
Policy And Regulatory Framework
Fantasy Sports Market In India
Future Outlook And Trends
Analyst Recommendation
Methodology
Glossary
Bibliography

Summary

India’s mobile gaming market recorded an addressable base of 326 Mn gamers and created an estimated market value of $1.2 Bn in 2020. The growth in mobile gaming over the past few years can be attributed to the rise in smartphone users across the country, increasing Internet penetration, growth of youth population and soaring consumer interest in gaming. Mobile gamers are estimated to account for 81.5% of total online gamers, with average revenue of $8.8 per user in 2020. New trends and opportunities have also driven the mobile gaming industry in India. These include the launch of esports and live streaming of esports competitions, the rising popularity of fantasy sports, mobile versions of various PC-based games and more. The mobile gaming market is expected to flourish in the next couple of years due to diverse genres, cloud-based gaming, innovative monetisation and the growing number of mobile gaming startups and the technology they have built.