In order to tap the website optimisation market, Zoho today launched Zoho PageSense, a website optimisation software that helps marketers improve conversion rates by visualising, testing, and measuring visitor behaviour patterns. It also released Zoho Flow, a drag-and-drop cloud integration platform that allows users to create flexible workflows between cloud applications.
Along with these two new launches, the SaaS player also released a new version of its DIY website builder, Zoho Sites with a new, clutter-free interface, and more customisation options, offering users better creative control over their design.
Sridhar Vembu, CEO of Zoho Corp stated, “Zoho PageSense and Zoho Flow, together with the completely reinvented Zoho Sites, all of which are part of Zoho One, take the Operating System for Business to a whole another level. These new applications are offered both on a stand-alone basis, as well as part of the Zoho One suite. Existing Zoho One customers get these new applications automatically for no additional payment, something that is unprecedented in the industry and illustrate the compelling value proposition behind the Zoho platform.”
A Quick Look At Zoho PageSense
Zoho PageSense integrates with a range of marketing and web analytics tools, making web design and development a more comprehensive, data-backed activity. The product offers A/B Testing for websites, where marketers can use the visual editor to create and A/B test different variations of the same web page without performing manual code changes. The ‘forecast’ feature of A/B testing estimates the probable conversion rate that each variation will achieve even before the test is completed.
Also offered are Heatmaps, which provide a visual representation of visitors’ clicking and scrolling pattern on the website. By observing the intensity of the Heatmap, marketers can see how often visitors interact with each website element in real-time. In addition to this, Scrollmaps show how far visitors travel down a web page. The optimisation software also allows Funnel Analysis, providing a breakdown of how visitors drop off a website as they move through a series of pages.
PageSense is easily integrated with Zoho Sites and third-party integrations include Google Tag Manager, Google Analytics, Google AdWords, KISSmetrics, Mixpanel, and Clicky. Additionally, the software’s Chrome extension allows users to build A/B test variations and Heatmaps for any web page without manually accessing the page through the web application.
It is available immediately in 15 languages, including Spanish, German, French, and Chinese (Simplified). The subscriptions start at $27.38 (INR 1,740) per month for 10,000 monthly visitors.
A Quick Look At Zoho Flow
Zoho Flow’s no-code interface lets users easily create workflows, aiding flow of information between applications and automating routine tasks. The workflow builder is user friendly, removing most of the complexity or limitations usually faced when building integrations. Users can connect their apps by dragging and dropping them into the builder.
To further fit their integration needs, users can code custom functions using Deluge, Zoho’s own programming language, which has 500 Mn lines of code written by over 50,000 programmers. Also it lets users collaborate with their teams on building Flows, so teams can save time and effort otherwise spent on keeping up with each other’s progress and orchestrating their functions together.
It also comes with a Zoho Flow dashboard that presents key metrics about live, paused and draft Flows, enabling users to monitor and analyse all their processes at a glance. Additionally, it features 100 web applications for users to choose from, out of which 80 are non Zoho. Zoho Flow is available as a web application. In addition to a free plan, Zoho Flow offers paid subscriptions starting at $9.44 (INR 600) per organisation per month.
Meanwhile, coming to the updated Zoho Sites, the new software now offers a selection of layout templates that help users structure and design web content, more page elements, dynamic backgrounds, quick customisation pop-up, among other features. The free version includes access to a full range of website building tools, while the paid versions offer more advanced functionality. Paid subscription starts at $3.14 (INR200)/site/month for an annual subscription of the Essential Plan, going up to $12.6 (INR 800) for the full-featured Advanced Plan. Currently it powers over 1 Mn websites, with 20K being Indian websites.
Meanwhile the top plans of all the products— namely Enterprise edition of PageSense, Professional edition of Zoho Flow, and the advanced edition of Zoho Sites— are included in Zoho One, the company’s all-in-one suite of applications to run an entire business. With the addition of PageSense and Zoho Flow, a total of 40 applications now form part of the suite, which has expanded from 35 applications offered during its launch in July 2017. It is currently available at price of $30 or INR 1,000 per month, per employee. As per Sridhar, the product is set to become one of its fastest growing product ever.
In November 2017, the Saas behemoth had also launched a special edition of its social media marketing tool Zoho Social, targeted at digital agencies, thus adding to its ever-expanding suite of products used by more than 30 Mn users around the world. The launch was preceded by the launch of its agile project management software Zoho Sprints. Prior to that, it launched enterprise messaging service Cliq.
Interestingly with Zoho Pagesense, Zoho will be gunning for a pie in the hyper competitive website optimisation space, which last year saw rival Freshdesk snapping up marketing automation startup, Zarget, incidentally started by ex-Zoho employees. Add to that the launch of Zoho Flow, the SaaS company looks determined to forge its way to target a billion paying users in the near future.