SUMMARY
The company claims to have more than 7 Mn registered users
The games are acquired from developers and studios from across the world
WinZO launched a $1.5 Mn gaming fund last week
Delhi-based vernacular real-money gaming platform WinZO Games has raised $5 Mn in Series A funding. The round was led by Kalaari Capital and messaging and payments platform Hike.
Founded in 2018 by ZO Rooms founders Paavan Nanda and Saumya Singh Rathore, WinZO games offers esports vernacular gaming platform with monetary benefits and is available in 10 languages. The company offers games of skill such as carrom, cricket, 8-ball pool, Sniper 3D, Bubble Shooter, Fruit Samurai, Knife Up, fantasy leagues, and trivia-based games. These games are acquired from developers and studios from across the world, and published by WinZO.
Kalaari Capital had led the company’s seed round early last year, and Kalaari principal Rahul Garg said the team is highly impressed with WinZO’s “growth trajectory and strong execution.”
The company claims to have more than 7 Mn registered users across Tier 2/3/4/5 cities. It claims that users are currently spending more than 55 minutes inside the app on average every day. WinZO games claims that the top 20% of the users are already spending 60% of their smartphone usage time on the platform.
Interestingly, Hike had told Inc42 during an interaction earlier this year that gaming is a key vertical for the company. “Gaming to us has always been a new, bite-sized source of entertainment for the masses. As we unbundle Hike, we think of our investment in WinZO and its stellar team as a strong bet in the segment,” said Kavin Bharti Mittal, founder and CEO, Hike. Hike is going from the super app format to focussing on individual segments and gaming is a key part of this plan, along with messaging, and content.
Last week, WinZo games announced a $1.5Mn fund to support game developers and acquire content for the platform. WinZO would use the funds, set aside to develop localised content for the platform in partnership with cherry picked game developers in India and around the world.
According to the Evolving Landscape of Sports Gaming in India report, the fantasy sports industry is already worth INR 43.8 Bn and is said to reach INR 118.8 Bn by FY23 with a growth rate of CAGR 22.1%.
In the esports space, WinZO competes with the likes of GamePind, Dream11, Games2Win, etc. In April, Mumbai-based fantasy gaming startup Dream11 joined the Indian unicorn club with an investment from Steadview Capital. The deal involved secondary sale of shares by Kalaari Capital, Think Investments and Multiples Equity.
