The Product Summit: Workshops And Wisdom Of Those Who Have Been There, Done That [Day 2]

The first day of The Product Summit will help you understand how to design your products — with a lot of intense discussions around topics such as how to define and measure product-market fit, inculcating the growth mindset in a product team, and building products for the next billion.

On a star-studded Day 1, the likes of Zerodha’s Nithin Kamath, WhiteHat Jr’s Karan Bajaj, Lightspeed’s Harsha Kumar, BigBasket’s Tejas Vyas and Zoho’s Sridhar Vembu will join us to share their journeys and learnings. And on Day 2, the Product Summit will have OYO’s Ritesh Agarwal, Times Internet’s Satyan Gajwani, Blume Ventures’ Sajith Pai, Stellaris Venture Partners’ Ritesh Banglani, 100x.VC’s Sanjay Mehta among others leading the discussions and debates.

For the second day, we have planned a slew of keynote addresses and workshops that will not only help you decipher the secret of building great products from people who have been there, done that but also challenge you into thinking about how to apply the principles learned during the summit.

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How OYO Created A New Product Category For Bharat

The TPS Day 2 will kick off with a keynote address by OYO founder and CEO Ritesh Agarwal. OYO is one of the biggest success stories from India’s tech startup ecosystem and a lesson in how to build a product for Bharat and scale it worldwide. 

Taking a look at his journey of building the $10 Bn company, Agarwal will speak about scaling an integrated online and offline experience, cross learnings from different markets, the evolution of product UX, and catering to diverse user cohorts in a particular geography.

The OYO chief will also shed light on what role standardisation, delegation, and automation play in the journey of building a product and how the hospitality startup is innovating the product experience using technology and data.

What Metrics VCs Invest In

The world of tech startups has been enabled to a large extent by VCs for quite a few decades now. While some investors such as Masayoshi Son still look at the glint in the eye of a founder before making a bet, most VCs today make their decisions based on hard data.

For the second session of Day 2, Sajith Pai of Blume Ventures, Amit Somani of Prime Ventures, Sanjay Mehta of 100X.VC and Ritesh Banglani of Stellaris Venture Partners will share their thoughts on the product metrics that matter for VCs when considering an investment. Stay tuned for actionable insights if you are a product person at an early-stage startup!

Product Analytics Workshop

A lot of times early product teams at young startups may not be aware of the tools and tricks that seasoned companies use to crack their product puzzles. In an effort to level the playing field, we will host a workshop to demonstrate how analytics can help define your product strategy.

In the course of the workshop, we will ingest raw data from an ecommerce platform into an analytics platform and explore how metrics and structured data can be tweaked to a company’s individual requirements.  

Apart from number-crunching tips, the key takeaways will be around understanding why great product managers have to be data-driven and how to apply data analytics and similar concepts in order to differentiate yourself as a product leader and grow your career.

Designing Products For Bharat

For any product person today, one key challenge is to figure out how to build for India’s Tier 2 and 3 audiences that everyone is looking to tap, be it Silicon Valley giants or India’s unicorns. 

Keeping this massive target audience in mind, the second workshop we will brainstorm and redesign an existing app for the Bharat audience. And so that there’s enough nudge for you to really showcase your product vision, there will also be prizes for the best ideas in this workshop.

A Product Manager’s Career Roadmap

We believe a product person has one of the most interesting job descriptions of the 21st century, extending across disciplines and branches of learning. With tech startups dictating how we consume everything — from our first dose of news in the morning to what music we fall asleep to — product managers have a key role in not only defining the trajectory of companies but also how people live.

But unfortunately, the career trajectories for this all-important job description have not been adequately covered in popular culture or talked about in drawing rooms. To set this anomaly right, we have designed a session to talk about the career paths and journey for product managers.

How To Build A Product Empire 

For the last session of The Product Summit, we have invited the one person in the Indian business scene that every product owner needs to closely follow — Times Internet Vice-Chairman Satyan Gajwani. 

He has led the transformation of the Times Group’s into a digital empire from being a legacy media giant — with startups and products such as MX Player, Gaana, Dineout, Cricbuzz and more under the Times Internet umbrella. 

The idea of this keynote closing session of The Product Summit is to understand product experimentation and the growth levers that product owners need to pull to reach the scale that Times Internet is at today. 

By the end of this keynote address, you will be able to get a crystal clear picture of what makes a successful product team and how to build a product universe — with the right competitive edge — and take it from the drawing board to millions of people. 

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This article is part of The Product Summit 2020, India’s largest virtual product conference which took place on October 10 & October 11, supported by Amplitude, AWS, Dell Technologies, and DigitalOcean.

Missed TPS 2020? To access the exclusive TPS Session recordings, PPTs and upcoming sessions on products, click here!