SUMMARY
Tesla has been trying to enter the Indian market since 2016 but has been unsuccessful
PM Narendra Modi has also previously shown interest in bringing Tesla to India
The company is in talks with Karnataka, Maharashtra govt to finalise on R&D unit
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US-based electric vehicles (EV) maker Tesla will be arriving in India ‘early’ in 2021, transport minister Nitin Gadkari announced on Monday (December 28). The company will first start with sales and then look into start assembling in India if the demand requires.
Tesla has been trying to enter the Indian market since 2016 but has been unsuccessful due to lack of infrastructure, policies and the market for electric mobility. However, Prime Minister Narendra Modi has shown interest in Tesla in the past as well, whereas Gadkari previously offered it land near the port to import their technology.
Earlier in May 2019, Chennai-based automobile manufacturer Ashok Leyland had invited Tesla for a partnership to help the company bring their brand to India.
Finally A Breakthrough
After four years, the road to Tesla’s entry in India seems to have finally cleared up. The company’s CEO Elon Musk, in October 2020, announced that Tesla will be launching in 2021. The company has also been in talks with the government of Karnataka and Maharashtra to lock in on the land to set up a research and development (R&D) center.
While Karnataka is known for its robust EV policies and an emerging ecosystem, Maharashtra has been offering them strategic locations for exports to other Asian countries, the Middle East and Africa.
Challenges In Front Of Tesla
The changes in the policy last year made Tesla’s entry in India seem a little more difficult. In 2019, the government lessened customs duty on EV components and parts to 5%. A pre-assembled EV will attract 15% taxation, whereas the ones assembled in India will attract 10% taxation.
At the same time, the Central Board of Indirect Taxes (CBIT) has withdrawn exemption of customs duty for EV batteries, to boost their production in India, which might help the Indian EV ecosystem and the Make in India initiative in the long run. This means that Tesla’s pre-assembled vehicles will cost more than other markets, including the US.
Tesla top-selling Model 3 costs $37,990 – $54,990 (INR 28 Lakh to INR 40 Lakh) and is yet to be launched in India. It is expected to launch the Indian model at $95,496 (INR 70 Lakhs). It is important to note that India doesn’t really have a market for high-end EVs yet.
India has barely sold more than 8,000 electric cars in six years. According to a BloombergNEF, most of the passenger vehicles that were sold in India cost around $8K (INR 5.6 Lakh) or less. BloombergNEF study also found that India will not be able to match the price-parity of ICE-powered cars until 2030s.
Read more in our report ‘Will Musk Be Able To Steer Tesla In The Indian Market?’
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