We’ve all been in a situation where making conversation was difficult. Most recently, I was at a gathering of naturalists and wildlife enthusiasts to observe moths at the Nilgiris Biosphere Reserve, (yes, I have strange interests) and the moths were taking their own sweet time to make an appearance. The result? A lot of awkwardness and silence.
One of the naturalists then suggested that we introduce ourselves and talk about why we all were there and as cringeworthy as it sounded – it worked.
This situation often arises in the online world as well. Using an ice breaker in the online business world fills a void in communication that you have with your customers. It makes your brand more approachable and leaves the customer with a feeling that they understand your brand better.
Here are some of the ways you can break the ice and be more friendly to customers:
When they are lost
A typical failed search results will tell you “Oops we did not find this item” or “No results found.” Get just a little creative with this page, and you’ll be able to give your users alternate suggestions based on their search. Get a little more imaginative, you can place a feedback column where customers can enter their email details and provide information on what they are looking for. Amazon’s search feedback options let you do this with ease, prompting you for a bit more information depending on whether you choose ‘yes’ or ‘no’ and even redirecting you to their help section in case of confusion.