Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker

Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker

Online marketplace Snapdeal has acquired Noida based Wishpicker.com, an online platform that offers users gift options based on intelligent recommendations.

The financial terms of the deal has been left undisclosed for now.

This acquisition will enable Snapdeal to further personalise user experience and also drive conversions through intelligent recommendations.

“At Snapdeal.com our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision… We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways,” said Rohit Bansal, co-founder of Snapdeal.

Founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore, Wishpicker makes it simple for users to find a gift for their loved ones and friends, the recommendations are based on the relationship of the user with the recipient, their personality, the occasion, and other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient.

Earlier this year, Snapdeal had acquired fashion products discovery platform Doozton for an undisclosed amount.

Related: This Is How Snapdeal Grew Into A $3Bn Mammoth [Interactive Timeline]

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker-Inc42 Media
Snapdeal Acquires Noida Based Gift Recommendation Startup Wishpicker-Inc42 Media
You’re in Good company