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Online marketplace Snapdeal has acquired Noida based Wishpicker.com, an online platform that offers users gift options based on intelligent recommendations.

The financial terms of the deal has been left undisclosed for now.

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This acquisition will enable Snapdeal to further personalise user experience and also drive conversions through intelligent recommendations.

“At Snapdeal.com our focus is to leverage technology to create life changing experiences for buyers and sellers. We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision… We believe that with consumer buying trends evolving, intelligent recommendations will be one of the key drivers for business volume for our sellers. This is an important acquisition for us in terms of adding new technology capabilities and helping sellers connect with buyers in newer ways,” said Rohit Bansal, co-founder of Snapdeal.

Founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore, Wishpicker makes it simple for users to find a gift for their loved ones and friends, the recommendations are based on the relationship of the user with the recipient, their personality, the occasion, and other parameters. Users can also find gift suggestions based on Facebook likes and interests of recipient.

Earlier this year, Snapdeal had acquired fashion products discovery platform Doozton for an undisclosed amount.

Related: This Is How Snapdeal Grew Into A $3Bn Mammoth [Interactive Timeline]

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