Taking Mobile Commerce To Next Level: Snapdeal Acquires Hyderabad Based Mobile Tech Startup MartMobi

Ecommerce firm Snapdeal has acquired Hyderabad-based mobile technology startup MartMobi for an undisclosed amount, the acquisition is aimed at strengthening its mobility platform for merchant partners.

This announcement comes in just a few weeks after Snapdeal had acquired Freecharge for about $400 Mn.

Founded by Pramod Nair and Satya Krishna Ganni, MartMobi creates mobile sites and apps for ecommerce stores, small and medium-sized businesses. MartMobi was the first Indian startup that was selected for the US-based startup accelerator TechStars last year. 

“We are focusing on mobile platform as about 75% of orders are coming from mobile-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers,” Snapdeal co-founder and COO Rohit Bansal said.

With over 150 clients, MartMobi enables seamless connectivity with the customers’ existing back-end systems in addition to a real-time analytics engine to improve conversions and user engagement.

Currently, MartMobi has a 15-member team and according to Rohit, they are still working on the roadmap. “Their expertise will definitely be integrated with our platform,” he added.

Snapdeal had recently also acquired a stake in digital financial services platform RupeePower and logistics venture GoJavas. Snapdeal has also reportedly acquired Unicommerce. Other startups under its kitty includes Grabbon.com, esportsbuy.com, Shopo.in, Doozton.com, Smartprix, Exclusively.in.

Currently, Snapdeal has over 40 Mn registered users, over 150,000 business sellers offering around 11 Mn products under 500+ categories on its platform, delivering to over 5,000 cities and towns in India.

The company has raised about $1 Bn last year alone. Snapdeal investors include eBay, Temasek, Myriad, Tybourne, Blackrock, Premji Invest and Ratan Tata.

Just few days back, Snapdeal had gathered headlines when the food and drug administration (FDA) department of the Maharashtra government had ordered filing of an FIR against the founder and CEO Kunal Bahl and directors of the company.

The company has recently also announced to consolidate its offices and has locked a new 450k Sq. ft. campus-style office space in Gurgaon, which is seen as a way towards reducing the operating cost for the company.

This move comes in at the time when Flipkart is also trying to boost its mobile presence and had announced its plans to shut the desktop version of its website within a year. It is to be noted that just few weeks back, Flipkart has acquired mobile engagement and marketing automation platform for native mobile apps Appiterate, for an undisclosed amount.

Related: Why Flipkart Moving To A Native App Is A Great Idea

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.