Rural Surge Pushes Internet Usage Mark Over 500 Mn In India: IAMAI

According to the latest report published by the Internet and Mobile Association of India (IAMAI), India has crossed the 500 Mn internet users mark. The report, titled, ‘Digital in India’ curated by Nielsen, cites that the country has around 504 Mn active internet users who are five years and above.

IAMAI’s report used interactive voice response (IVR) data until November 2019 to come with this number. Out of the total internet users in the country, 433 Mn are aged more than 12.

Around 71 Mn users are in the age bracket of five to 11 years and use the internet on devices of family members. Meanwhile, the report notes that around 70% of internet users in India access it on a daily basis while 90% use it at least once a week. Around 33% of them use the internet for more than one hour a day during holidays as compared to normal working days.

Deeper Penetration Of Internet In Rural India

From March 2019 to November 2019, around 30 Mn new internet users came from rural areas. The growth can be attributed to increased penetration of smartphones and cheaper internet plans brought in by Reliance Jio. The report stressed that mobile continues to remain the device of choice for accessing the internet in both urban and rural areas.

However, the total time spent on the internet continues to be higher in urban areas as compared to rural. The report predicts that an increase in rural consumers spending more time on the internet in future can happen if telecoms can provide better connectivity, quality of service and affordability of mobile internet.

According to the report, male internet users in rural India are more than double compared to female users. However, the report noted that around 26 Mn female internet users were added while only 9 Mn male users joined the digital wave in November 2019. In the metros with more than 50 Lakh population, the proportion of male to female internet users is 58:42.

Digital Services Increasing Internet Usage

In the last decade, most of the consumer services have moved online. The Indian government has also been focusing on achieving a $1 Tn digital economy. For the same, the government has also moved many of its services online while promoting the services offered by private players.

Some of the schemes of the central government which have spurred the growth of the internet in the country are Digital India, Bharatnet, National Centre of Geo-Informatics, payments bank by India Post, eNam, among others.

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