Online classifieds portal Quikr is testing waters in the hyperlocal fulfilment domain. The company has recently floated a pilot on a very small scale in select areas of North Bengaluru.
As part of the pilot, current employees and existing users in these areas can order virtually anything on QuikrEasy to deliver at their doorstep. QuikrEasy is the company’s service vertical, which got rebranded from the earlier Quikr Services in November 2017. As mentioned on its blog, with this rebranding, the company aims to enhance the ease of meeting any kind of service need of its consumers.
As shared by a Quikr spokesperson with Inc42, “We have been running a pilot in 10 areas of North Bengaluru for about two weeks and the initial response has been encouraging. We deliver “Anything Anywhere” as long as its legal and falls in above delivery areas. From Pani Puri to cough medicine to eggs to cakes to samosas, sweets to spectacles & distilled water for the battery to picking up a garment from a tailor or bringing lunch from home and dropping off the keys and documents – people have been using the service to get their day to day chores done and save time.”
Recently, the news also surfaced around Quikr’s plans to roll out on-demand grocery and food delivery service by partnering with neighbourhood stores and restaurants.
What If The Quikr’s Hyperlocal Fulfillment Pilot Is Successful?
If the pilot is successful and Quikr decides to pull it off on a larger scale, then Quikr will have to face direct competition in individual segments. Also, the existing chat based personal assistant apps that deliver almost anything to consumers and cater to all their service needs will be a threat.