For a long time now, Google and Facebook have personified #OfficeGoals. The global giants have been lauded and emulated for their work culture, employee opportunities, and product innovation. Then we have Indian startups of the likes of Flipkart, which have hit the big time and recognised the need for innovation in office spaces.
Even though startup culture — relaxed office spaces, flexible timings, a flat structure — has increasingly caught the imagination of companies and employees alike and is one of the perks startups offer to potential hires, it is a well-known fact that most startup employees would jump at the opportunity to join a leading, established enterprise.
So, despite offering some of the coolest and more attractive workplaces, what is it that startups miss? We found the right person to answer this — Punit Soni, who moved from Google to Flipkart in 2015 at a time when the ecommerce company was still in a nascent stage.
Soni has worked in product development in innovation-driven product companies such as Google and Flipkart and now runs his own voice-based healthtech assistant Suki.
When we recently hosted Punit Soni on Inc42 Facebook Live AMA, we asked him what startups can learn from established companies about product development, retaining their employees, and being the ‘cool’ thing.