Simpli5d Technologies, the company behind NLPCaptcha, an audience centric digital engagement platform, has raised an undisclosed amount in Pre-Series A funding led by YourNest Angel Fund along with the participation of Udaan Angel Partners.
The funds raised will be used for building the team, product & infrastructure enhancement and expanding operations to new geographies.
Blind spots and traffic driven by bots are the two fundamental challenges faced by the digital advertisement industry today and the advertisers are not sure whether the digital ad has been actually seen by the end user or has gone un-noticed, neither do they know if the page views being generated are by actual humans or malicious bots crawling the web.
According to the latest Bot traffic Report, Bots account for 61.5% and humans account for only 38.5% of the total web traffic today. So effectively 60%+ of the advertising budgets are being wasted on non-humans.
“This is where Simpli5d Technologies comes into picture – it offers a device and format agnostic platform to the advertisers that guarantees attention of the end user and filter against bots. Security against bots + Guaranteed attention + Reach with right targeting = High Brand recall + ROI,” says Amit Mittal, CEO of Simpli5d.
Simpli5d Technologies was founded by Amit Mittal and Sidharth Oswal in 2012. It is currently working with more than 300 publishers and 70+ national and global advertisers which include brands like Visa, Lufthansa, P&G, Cadbury, Axis Bank, Idea Mobile and Samsung.
Simpli5d Technologies operates multiple digital ad-platforms – NLPCaptcha, NLPVideo and NLPMobile. It provides a perfect platform for the advertisers to reach out and engage with their target audience in a way that establishes a strong brand recall in the minds of the end users.
Recently, the company has also launched its comment management system – Komentbox, focused on increasing the interaction of users online.
