Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why

Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why

SUMMARY

EV needs 2-4 years to gain prominence, says Maruti Suzuki chairman

Last month, Maruti Suzuki delayed the launch of its EV

BMW and Mercedes Benz also expressed concerns over emobility in India

As the Indian government is pushing for rapid transformation to emobility, various automakers have come forth to express their concerns and challenges regarding the adoption of electric vehicles (EV) in India. Even India’s largest automaker Maruti Suzuki is not so certain about the process.

Sharing his views on the electric vehicle (EV) ecosystem of India, Maruti Suzuki’s chairman RC Bhargava, told a leading publication that the emobility in India still needs two to four years to gain prominence and become popular among customers. 

Bhargava told Mint that the India’s infrastructure will have to improve significantly. These improvements and changes need to be aimed at building roads, charging infrastructure and  transmission of power to handle emobility in India. He added that the infrastructure development will lead to an overall increase in the size of the economy, in turn, increasing the wealth in the society as well.

Talking about the pricing of vehicles, both electric and fuel-run, Bhargava added that special attention should also be given to the affordability of vehicles as the sector can’t grow if people are not able to afford it.

Previously in September 2019, the senior executive director (engineering) of Maruti Suzuki India, CV Raman, said that the cost of EV in India and the lack of charging system is going to be a hindrance when it comes to adoption of EVs in the country.

Raman told PTI, “It is going to be difficult to make a good value proposition immediately unless the cost comes down substantially.” He gave the example of Wagon R electric, which costs more than the fuel run version of it.

Even though Maruti Suzuki was adamant to launch Wagon R electric by September 2020, the company changed its stand in October 2019. The company has now pushed the launch of the EV to 2021. 

The company said that the EV technology needs a little more time before coming out as a feasible option for the customers. It stated that the lack of charging infrastructures makes EVs impractical for long distances.

Even German automakers Mercedes-Benz and BMW have expressed similar concerns regarding the Indian EV ecosystem. Mercedes Benz’s CEO and managing director, Martin Schwenk, this month, said that the Indian EV ecosystem is still at a nascent stage, even though it’s getting new entries in the market.

Both companies have not ruled out the possibility of launching an electric vehicle in India. However, they have both decided to wait it out until the EV ecosystem is developed further. 

 

Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why-Inc42 Media
Maruti Suzuki Sceptical About Rapid EV Adoption In India, Here’s Why-Inc42 Media
You’re in Good company