Mamaearth Acquires Mom-Centered Content Platform Momspresso

SUMMARY

Mamaearth started selling baby care products but gradually pivoted to become a complete personal care brand

Momspresso is a content platform for mothers and expecting mothers with 95% of the content on the platform being user-generated by more than 60k mom bloggers in English, Hindi and eight other regional languages

Mamaearth had managed to increase its revenue over 6x to INR 112 Cr in FY2020 compared to the previous year

D2C brand Mamaearth has acquired women-focused content platform Momspresso and its influencer engagement platform Momspresso MyMoney. Earlier this year, Mamaearth had closed a $50 Mn funding round at a valuation of $730 Mn.

Founded in 2016 by Ghazal and Varun Alagh, Mamaearth started selling baby care products but gradually moved on to become a complete personal care brand. It is backed by investors including Sequoia India, Stellaris Ventures, Fireside Ventures, Marico’s Rishabh Mariwala, Snapdeal founders Kunal Bahl and Rohit Bansal, and Shilpa Shetty Kundra among others.