Continuing with its acquisition spree in the content and commerce space, Good Glamm Group has acquired digital media and lifestyle content platform ScoopWhoop.
Noting that the New Delhi-based digital media platform largely caters to a male audience, the content-to-commerce company (Good Glamm Group) said that it will invest INR 500 Cr in the men’s category over the next three years.
ScoopWhoop will continue to work as an independent brand and media house within the Good Glamm Group, and its founders Sattvik Mishra, Rishi Pratim Mukherjee and Sriparna Tikekar will continue to lead ScoopWhoop, the company said in a statement.
The company claims that ScoopWhoop’s digital assets generate 1 Bn impressions monthly and engage over 100 Mn users. Good Glamm Group’s commerce stack coupled with ScoopWhoop’s content capabilities and digital reach amongst men boosts the group’s D2C capabilities in the male grooming segment.
The group is currently building and buying male grooming brands and will leverage its content-to-commerce capabilities to launch them online and offline across the country.
With this acquisition, the Good Glamm Group claims to generate an aggregate of 3.5 Bn monthly impressions and has over 150 Mn unique users through its media division, which comprises POPxo and ScoopWhoop.
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said, “It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment.”
Founded in 2013, ScoopWhoop Media engages with a young audience aged 13–35 through its different channels – ScoopWhoop English – focussing on lifestyle & entertainment content – social and creator-driven video channel OKTested and ScoopWhoop Hindi that reaches a larger regional demographic.
ScoopWhoop has raised a total funding of around $5.2 Mn from investors such as Ignite World, Kalari Capital, AdvantEdge Founders and Smile Group.
Last month, D2C beauty and personal care startup MyGlamm launched the Good Glamm Group in a bid to consolidate its position as a ‘Digital House of Brands’ powered by a content-to-commerce strategy.
The company has been on a shopping spree in a bid to strengthen its position in the content-to-commerce space.
Earlier this month the group acquired D2C mom and baby brand The Moms Co. to strengthen its growth across South Asia. In August, MyGlamm acquired Mumbai-based parenting platform BabyChakra.
Last year, it had acquired Delhi-based women-centric digital media and ecommerce platform POPxo in 2020.
Founded in 2017 by Darpan Sanghvi, MyGlamm competes with Mamaearth, Nykaa, WOW Skin, Plum, and SUGAR Cosmetics in the D2C beauty and personal care segment.
The acquisition was first reported by ET.