Bengaluru-based health and wellness startup CureFit has reportedly signed on Hrithik Roshan as its brand ambassador. The five-year contract is valued at $15.6 Mn (INR 100 Cr).
The partnership, according to sources, is expected to generate $39.2 Mn (INR 250 Cr) in annual revenue within the next few years.
In place of cash investment, the actor has been offered equity stake in the company. As part of the deal, CureFit will be introducing a customised workout plan from Hrithik Roshan’s personal brand, HRX, in all of its CULT fitness centres across Bengaluru. The workout programme will also be available on CureFit’s mobile app.
Commenting on the development, actor and HRX founder, Hrithik Roshan stated, “I strongly believe in the philosophy of healthy living which is integral to brand HRX – it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body. What is most remarkable about CureFit is that it creates bespoke solutions for its customers. I look forward to furthering the HRX vision through this partnership.”
How CureFit Is Catering To The Fitness Conscious Population In Bengaluru
Founded in 2016 by Mukesh Bansal and Ankit Nagori, CureFit serves as a holistic health and fitness platform. Its portfolio of services currently includes Mind.fit, Cult.fit and Eat.fit. Apart from 10 brick-and-mortar centres in Bengaluru, the fitness startup has also developed an app for Android and iPhone users.
Speaking about the endorsement deal with Hrithik Roshan, CureFit co-founder Bansal said, “CureFit’s growing popularity amongst consumers validates the need for holistic, preventive healthcare solutions in the country. Our partnership with HRX will enable us to expand our market presence and consumer base. Hrithik is admired for the incredible passion and discipline he devotes to his fitness regime, his association with us will chart new growth opportunities for CureFit.”