Holistic health and wellness startup CureFit has acquired Bengaluru-based yoga studio a1000yoga for an undisclosed amount. The acquisition will enable CureFit to gain a stronger foothold in the city’s growing fitness market, the company’s spokesperson revealed.
Once the acquisition is complete, all a1000yoga centres will be re-launched under the Cult.fit banner. It will reportedly offer a variety of workout programmes, including Zumba, strength and conditioning, in addition to Yoga.
Commenting on the development, former Flipkart Chief Business Officer (CBO) and CureFit co-founder Ankit Nagori said, “Yoga is rising as one of the favoured wellness choices amongst our key target group. This once-traditional practice is now being embraced quickly as a contemporary form of wellness. a1000yoga’s depth of Yoga offerings and quality trainers will accentuate CULT’s offerings.”
With the goal of making yoga education accessible to people of Bengaluru, Pradeep Sattwmaya started the first a1000yoga studio in Koramangala in 2011. Owned and operated by Due North Yoga under the HYPA Trust, the company has managed to expand its operations across the city with the help of funding from angel investors. Today, it serves more than 1,000 customers in its Indiranagar, Whitefield, and Koramangala centres.
Speaking about the newly-forged partnership with CureFit, Sattwmaya stated, “In the last 6 years, a1000yoga has built a reputation for itself in Bengaluru through the professional and highly-effective yoga service that we have provided. We are very happy to now partner with CureFit and take these quality offerings across India.”
CureFit: A One-Stop Holistic Wellness and Fitness Solution
Established in 2016 by former Flipkart executives Mukesh Bansal and Ankit Nagori, CureFit serves as a holistic healthcare platform with focus on mind, body and diet. Its portfolio of services includes Mind.fit, Cult.fit, and Eat.fit. According to Nagori, Eat.fit is a subscription-based nutritive food delivery vertical aimed at facilitating health and wellness through proper diet. Cult.fit, on the other hand, offers customised workout programmes to members. Mind.fit is concerned with promoting mental wellbeing.