Marking the beginning of a strategic alliance, chat based personal assistant app Haptik has raised an undisclosed amount in its Series B funding from Times Internet. The funds will be utilised for for product development, improving artificial intelligence capabilities and business operations.
Aakrit Vaish, CEO of Haptik, stated, “ We started Haptik so that consumers could get the most out of their phones, without the huge learning curve of navigating hundreds of different apps. Ordering food or checking into a flight should be as easy as asking for it, and that’s what Haptik can do. With Times Internet as a partner, we’re excited to offer what we’ve built over the last two years to millions of consumers across India.”
Additionally, through the alliance, Haptik is hoping to leverage Times Internet’s reach of over 150 Mn engaged users. The mobile first application enables users to get daily tasks done by chatting with assistants which include online shopping, travel bookings, food delivery, restaurant reservations, best mobile plan recharges, etc.
Gautam Sinha, CEO of Times Internet, stated, “Haptik is a magical experience for consumers, and it’s part of a growing global trend towards chat-based commerce. They have great affinity amongst their current users, and we hope to help them continue to innovate on the service, while expanding their user base.”
Haptik which now has been downloaded by over 1 Mn users since its launch in 2014, had earlier raised $1 Mn in seed funding from Kalaari Capital. It competes with other chat based assistants such as Lookup which now has 1.5 Mn users and collaboration with 87,000 stores as per founder Deepak Ravindran. Similarly, another player Helpchat headed by Ankur Singla has registered over 1.5 Mn downloads on Android and iOS combined and processes 90,000 requests per day.