Haptik, a smartphone application that allows users to communicate with company experts over messaging has raised its first round of funding led by Kalaari Capital.
Available on iOS and Android, Haptik has raised $ 1 Mn in this round of financing which it will be using for scaling the service in India in every aspect: user acquisition, building the chat experts team, engineering, and business development. Further, it will be also investing in team building.
Haptik acts like a WhatsApp for customer support to put an end to automated customer support machines where users can chat with experts and get help with customer support issues, FAQs and information. Users just need to send out a text and the specific company representative will get in touch with you within 1 to 4 minutes.
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Haptik was launched in India in April 2014, and now processes more than 200,000 messages every month.
“Messaging is one of the fastest growing communication channels in history, given its convenient asynchronous nature. We believe the Haptik messaging concierge solution could revolutionise the way we look at customer service. The service could eventually evolve into a full-blown mobile personal assistant across products, services and geographies,” said Rajesh Raju, Managing Director, Kalaari Capital.
The app is co-founded by Aakrit Vaish, former director of app analytics company Flurry, India, and Swapan Rajdev.