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Forgo a Logo: What Separates An Entrepreneur From A Wantrepreneur

Forgo a Logo: What Separates An Entrepreneur From A Wantrepreneur

In the first month of starting a business, the most important task is to validate your customer problems and find a paying customer. 

For the wantrepreneur, however, the first task is usually something more fun like, logo design. What’s in a logo? Some entrepreneurs have carefully selected their logos, and some have just used simple clip art. Others carefully craft their brand strategy before the logo, and some just choose their favorite colors. And yet others claim their logo is the reason for their business success.

#entrepreneurfail Logo Design
As a new entrepreneur, it is best to find a very simple logo design, as it may change as your product evolves.  Some of our favorite logo tips can be found here.  99designs and fiverr are fast and inexpensive ways to get a logo created so you can focus on the most important parts of the business.

Note: The views and opinions expressed are solely those of the author and does not necessarily reflect the views held by Inc42, its creators or employees. Inc42 is not responsible for the accuracy of any of the information supplied by guest bloggers.


Kriti Vichare


Kriti Vichare is a marketer, entrepreneur and cartoonist. She is the illustrator and co-founder of EntrepreneurFail, a comic about the ironies of starting a company. She is also the founder of IdeaKube, a company that facilitates brainstorming and networking through ‘ideation parties.’ Kriti was a former marketer at PepsiCo and Kraft Foods, holds an MBA from NYU Stern, and a BS and MS from Carnegie Mellon University.

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