Indian ecommerce major Flipkart has recently announced that it will be shutting down its payment gateway Payzippy which it had launched last year as it failed to sell the service to as many customers as the company had expected.
With this, it has also announced its investment in Helion funded ngpay. Previously there were rumors that Flipkart might acquire ngpay.
Bangalore based, JiGrahak’s product ngpay which states itself as ‘mall on mobile’ is a mobile app which enables users to book flight tickets, buy movies tickets, to buy goods and services, and make payment through mobile phones.
According Boston Consulting Group, 45% online consumers in India use only their mobile devices to access the internet which is expected to increase to 60% over the next three years, thus shows a huge potential for m-commerce in the coming time, and makes it important for ecommerce players to boost up their mobile presence.
At present Flipkart primarily gets most of its business from its mobile app.