In its endeavor towards helping businesses grow locally and regionally across India and better connect with the people they care about, Facebook has announced the first SME India Council in Asia-Pacific with 12 small business owners. The new council is a group of small business from various industries and geographies in India.
The group will meet throughout the year to share feedback, discuss new ideas and work with Facebook to build better ads solutions from different geographies and with varied business objectives and goals. The council consists of the following members:
The New SME India Council
- Amruta Walvekar – Director, Wrapistry
- Anaka Narayanan – Director, Brass Tacks
- Anitha Nayak – Founder, Floured
- Gautam Ivatury – Co-Founder and Executive Chairman, MeraDoctor
- Hema Balakrishnan – Founder, Color D Earth
- Kalpana Rajesh – Director, Pelli Poola Jada
- Maya Chandrasekaran – Chief of Talent, Babajob.com
- Nivedha Charles – Founder, Pigtails and Ponys
- Nivedita Mummadi – Co-founder, Dirty Feet
- R Balakrishnan – Co-founder and Director, GIO Adventures
- Sarvesh Agrawal – Founder and CEO, Internshala
- Vivek Iyer – Co-founder, English Dost
Kirthiga Reddy, Managing Director of Facebook India, said, “Mobility is the future of India. We are excited about the tremendous opportunities it creates for people and businesses and are invested for the long-term. The SME India Council is an open forum for local businesses to share feedback with our teams, so that we can align and continue to develop impactful solutions to grow their business.”
The SME India Council is the first council in Asia Pacific, highlighting the growing importance of Indian businesses for Facebook. As per statistics released by the company, it had about 2 Mn small business pages on its portal from India as of October 2015. About 1.5 Mn small business pages were announced in August 2015. Globally, more than 45 Mn small businesses actively use Facebook Pages because of their ease of use and their immediate boost to the digital (and mobile) strategy of businesses.
Additionally, Facebook stated that 57% of people on Facebook in India are connected to at least one small business, with +1.99 Bn interactions generated between businesses and people in India. That is to say, of the 138 Mn people on Facebook in India (90% on mobile), more than half of them are connected to at least one small business in the country.